OK, this phrase is one of my personal pet peeves about the English language here. Many times, a dinner or event will be at a fixed price for "free flow" beverages. Hello--sorry but to me this just makes me think about urination...like the more beverages, the more, well, you know! Or, even worse, a reference to you know, that time of the month when we want to just forget about that "flow!" That has got to be one of the stupidest marketing ploys ever. How about free refills, free drinks, free beverages! NOT free flow!